In the complex world of product management, many companies face challenging hurdles. Using Excel spreadsheets for product information management is time-consuming and error-prone, while the limitations of ERP systems often do not meet the specific needs of product data management. Incorrect or outdated product data spreads quickly throughout the organization, leading to inefficiencies and miscommunication between departments. Additionally, onboarding supplier data and managing different sales channels comes with its own set of challenges, from inconsistency to lack of flexibility.
Discover how a PIM system can transform your product management and take your business to new heights.
These challenges are a thing of the past
What does a PIM-system solve?
Maximize Your Webshop Efficiency with a Product Information Management (PIM) System
Utilize a PIM system to centralize your product data, ensuring uniform data across all sales channels. This reduces manual entry, saves time, and ultimately gains your customers’ trust.
A PIM allows for more flexible responses to market developments. Your online presence will also increase as you become more visible to search engines.
At Induxx, we rely on our trusted partner Akeneo.
Benefits of a PIM System:
- Single Source of Truth
- Efficient Product Management
- Consistent Information
- Time Savings
- Rapid Time-to-Market
- SEO Optimization
- Enhanced Customer Experience
- Multichannel Management
- Brand Consistency
- Export Possibilities
- Improved Cooperation
How does a PIM system work?
Implementing a PIM system like Akeneo can significantly improve the efficiency and consistency of product information management within an organization. This allows companies to provide accurate, up-to-date, and compelling product narratives that enhance the customer experience and support sales objectives across all channels.
Data Collection with Your PIM System
Objective: To consolidate product data from various sources into a central repository.
Activities: Gathering product information from internal systems (e.g., ERP, CRM) and external suppliers or partners. This includes technical specifications, images, pricing, and descriptions.
Challenges: Ensuring data quality, consistency, and completeness from diverse sources.
Data Management and Enrichment with a PIM
Objective: To enhance the quality and value of product data for various channels and customer needs. Activities: Standardizing data formats, enriching product descriptions, adding missing information, and classifying products into categories. This step often involves quality control measures to maintain high data standards.
Challenges: Finding a balance between detailed, comprehensive product information and ease of use and navigation for end-users.
Data Governance and Quality Control: Defining Roles within the PIM System
Objective: To establish rules and processes to maintain the accuracy and consistency of data over time. Activities: Defining data standards, roles, and permissions within the PIM system to control who can add, edit, or delete data. Implementing validation rules to prevent errors and ensure compliance with internal and external standards.
Challenges: Keeping data up-to-date and consistent across all channels while accounting for the dynamic nature of product assortments and specifications.
Distribution and Integration between Your PIM System and E-commerce Platform
Objective: To efficiently share and synchronize product information across all sales and marketing channels. Activities: Integrating the PIM with e-commerce platforms, marketplaces, ERP systems, and other digital channels to ensure consistent product presentation everywhere. Automating the distribution process to reduce manual work and potential errors. Challenges: Managing the diverse requirements of different channels and regions, including language translations, cultural adjustments, and local compliance issues.
A selection of our PIM achievements
Be inspired by our successful implementations.
Successful omnichannel strategy for Veritas.
Shortened time-to-market for Multipharma.
Time savings and efficiency for Xandres.
Intuitive and central data management for Telenet.